Advanced Marketing Strategy in the Nigerian & African Context

Home Advanced Marketing Strategy in the Nigerian & African Context

  • Foundations of Modern Marketing in Emerging Economies

  • Consumer Behaviour in Nigeria & Sub-Saharan Africa

    • Cultural influences, income patterns, lifestyle segmentation

  • Market Research for African Markets

    • Local data collection models, field surveys, community insights

  • Competitive Analysis of Nigerian Industries

    • Telecoms, banking, oil & gas, FMCG, real estate, agro-business

  • Designing Market Penetration & Domination Strategies

    • Local distribution, pricing psychology, value creation








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